Calculate exactly what a customer is worth, what one costs to acquire, and your break-even number, so you know your funnel works before you spend a euro on ads.
Most ad budgets get spent on a funnel nobody ever did the math on.
Spending feels like progress, so people launch ads, boost posts, and pay for traffic while hoping the numbers add up later. They rarely do. A funnel is a chain of percentages: each step keeps a fraction of the people from the step before, and small leaks compound into a campaign that loses money on every sale.
This course hands you the four numbers that decide whether spending makes sense. You work out what a customer is actually worth, what it costs to acquire one, and the break-even point where the two meet. Then you run your own funnel through the math and see the verdict before any money leaves your account.
Founders: want proof a campaign can pay for itself before committing a budget to it.
Marketers: need to defend an ad spend with customer value, acquisition cost, and a break-even number rather than gut feel.
Solo operators: are tired of guessing whether their funnel makes money and want a calculation they can repeat for every offer.
6 lessons to get you from zero to confident. Start at your own pace.
